The changing face of sports from the old conservative amateur approach to a dynamic professional business has created many opportunities. The unprecedented interest of the media and the globalization of television and the internet have made sports a major marketing tool. Like elsewhere in the world athletes and coaches are investigating all the different legal (and sometimes illegal) options available to them to enhance performance and give them that edge over their competitors. This resulted in organisations identifying what is called key performance indicators. Sports vision is regarded as one of these indicators (Ferreira 2014, 2018).
The role of vision in sports performance is a topic that has always attracted considerable attention and has been studied quite extensively over the years. Quite recently statements and announcements made by a number of high profile professional sporting organizations and individuals on the contribution of sports vision to their success certainly resulted in even more public awareness.
In 1986 the following definition was formulated: Sports vision encompasses performance orientated comprehensive vision care programs involving the education, evaluation, correction protection and enhancement of the athlete. Each of these areas should be addressed in a performance oriented manner. This means that the practitioner should consider all his or her services from a performance standpoint. Improved visual performance resulting in enhanced athletic performance must be the ultimate goal of sports vision regimens (Reichow and Stern, 1986). Judging from all the enquiries I am receiving from optometrists there is indeed a keen interest to be involved in this discipline with the biggest market being the recreational athlete and children.
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